Första bilden från Missoni
The new Missoni campaign emphasizes once more the intention of interacting with the art world. Based on different languages and styles, it involves this time photography, collage and video, turning fashion into an unexpected portrait gallery, a contemporary accrochage of expressions and aptitudes, feelings and situations, a collection of modern, unique and inimitable ways of being, against the backdrop of the most playful and unconventional exhibition spaces.
London’s ‘Museum of Everything’ which the eccentric James Brett has conceived as a public temporary ‘wunderkammer’ for its extraordinary collection of masterpieces created on the fringes of the system. A collection of works realized by total strangers, non-professional geniuses, eccentric visionnaries, act as the setting for the shots Jurgen Teller has realized for the new campaign ‘Family and Friends’. A campaign that perfectly summarizes the trans-generational spirit of Missoni style, and the multi-cultural vision seen in the S-S 2011 collection.
Involving, besides Tai and Rosita, Vittorio, Luca and Angela, Margherita, Francesco, Teresa, Ottavio, Marco and Jennifer, also a large group of acquaintances and friends of different ages, personalities of the social and creative international scene such as Leighton Meester, Camilla Al Fayed, Eugenie Niarchos, Jasmine Guinness, Lissy von Thurn und Taxis, Tatiana Santo Domingo, Victoria Fernandez, Joan Burnstein, extraordinary artists and collectors such as Sir Peter Blake and James Brett, past and present top models like Andrea and Charlotte Dellal, Jade Parfitt, Jaquetta Wheeler.
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